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People keep saying the PS3 will last longer because the PS3 is at such a high price that they have a long ways to go for a price drop. Thats not true at all. Sony is giving basically a super computer with a blue ray player and a massive hard drive for $400. Develping costs is at least $400 or more. The arugument does however work with the Wii or Ipod as those have an incredibly high price for what it is. A $200 mp3 player and $250 Game cube with motion controls. If either of those sales started to sag, Apple or Nintendo could slash prices and still make a very good profit. Nintendo just reported a whopping $5.7 billion dollars in profit for the last fiscal year. About 1/3 of the entire corporation of Microsoft on only 2 products!!!! Wow!! The PS3 howeverhas no room for a price cut. The blue ray player is no doubt a very expensive technology for them and for consumors.