@ RPG: not every country allows renting. It is forbidden over here, so buying is the only option.
And people wanting MF2 will probably play that game to death, meaning that MAG in the summer would not interest them anyway, as Activision Blizzard is smart enough to keep DLC's coming that sell shitloads anyway. That would probably take away attention from any other shooter game at that point too.
MAG should be placed a month (or two) before MF2 as there are no other shooters (to my knowledge) coming out in the coming months and people might want a "let's do something else while we wait for MF2"-game. Shooter fans will then automatically look for another shooter. Add in increases sales from the holidays anyway, and mag will benefit quite a bit from a holiday-close release.
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