Most people who unfavorably compare H3's sales to H1 and H2 seem to completely ignore that Halo 3 launched in SEPTEMBER. Both previous Halos launched in November, right in the wheelhouse of the Christmas season.
Don't expect H3 to drop massively in sales (aka. out of the number one spot) until November when Mass Effect and SMG hit the shelves. Even then, it will probably stay in the top 10 until the end of the year in most markets.

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