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I hope these numbers were true, I'd be very happy. But they aren't. $5 billion in Microsoft gaming business revenue in just 9 months is impossible.

I'd estimate it something like this:
$150 revenue for each X360 sold = $1.5 billion
periferals (~20% of console revenue): ~ $300 mill
80 million games sold in 9 months x $7.5 license fee from each game = $600 mill
Xbox Live subscriptions: 10 million x $30 = $300 million
Other Xbox Live revenue (Arcade games and movies): ~$300 million
PC games, mice and keyboards ~$250 million
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total gaming revenue: $3.25 billion

And there goes the whole argument of this thread out the window.