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It doesnt matter what games Sony might have, momentum is on Xbox 360 and Wii's side. If Sony doesnt slash the prices, it could be worse than holiday 2008. The sales data for the first half of this year provide plenty of proof the substantiate the facts. Even the amazing and breath taking AAA heavely hyped Killzone 2 couldnt make a dent in sales. What will Sony do? They dont want the shed another $billion dollars and they dont want to lose market share. (A $100 price cut would reduce income by a $billion dollars for every 10 million units sold. )