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Price cut on the PSP would stimulate demand I would imagine, and some non-pricecut incentives for PS3 could work. What thye really need to do is make their consoles more "available" to non-gamers. It constantly seems like they are shunning non-gamers from their console and losing them to Nintendo. Since I got my PS3 I have experienced it everyday, if I was a non-gamer I would just move to wii. My PSP is a bit like that too.