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So more than one third of all 360 owners already have the game. It will follow the trend of movie trilogies though with each sequel opening better but having worse legs than the previous version. I really think the hype is rediculous. It's a great game, but nothing is worthy of near 40% of a systems ownership buying it in the first 5 days. Anyway if you believe the hardware sales numbers on this site the Wii is just going to dominate the holiday season, Halo 3 did not give the 360 enough of a spike to make it possibly competitive.