Thats why their opening up that new company next year with Infineon Technologies AG to cut production costs of the PS3.
here's the link
http://biz.gamedaily.com/industry/feature/?id=17635
"I could make Halo. It's not that I couldn't design that game. It's just that I choose not to. One thing about my game design is that I never try to look for what people want and then try to make that game design." - Nintendo's Shigeru Miyamoto
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