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Squilliam on 05 May 2009
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Ail said:
TheSource said:

I don't think it will drop under 100k this week.

20k/35/45k seems a bit harsh and it would have to be below that to dip under 100k.

After Golden Week, but before the usual June lifts/price cuts I think it may dip below 100k for a week or two in May. Remember though...there were a few weeks in 2007 when PS3 only sold about 50k per week.

I think there is a PS3 price cut at E3 for the Americas, but we'll have to see how strong Sony's financial results and projections are on May 14 first. Not sure that it is in there best interest to competitively drop price anymore...a 2-3m lead in Japan is pretty much insurmountable, and a 5-7m lead in the Americas is pretty much insurmountable as well.

 

 I don't think the main reason to drop the price is to get back in the race for the lead.

The less hardware the PS3 sells every week the less software it does too and this is hurting the third parties as well as Sony first party studios.

If somehow a price drop boost sales enough that software revenue for Sony could make up the cost of price drop this would be worth it as it is Sony interest in the long run that HD publishers comited to HD development perform well..

Heck even if Sony could not make up all the loss due to price drop this probably still would be worth it...

Yep, pretty much they have to reach an equilibrium between future revenue and present revenue with regards to possible short run losses on the hardware. Also theres the factor that they have to produce a certain number of PS3's for their manufacturing and parts aquisition to be cheaper. Too few PS3s produced actually raises the cost per PS3 all things considered and thats basic economics.

 



Tease.