@RolStoppable:
If you are into that kind of reading, you may want to check out these books as well:
- Positioning: The Battle for Your Mind
- Marketing Warfare
These two books were co-written by Al Ries and Jack Trout, who argue that differentiation is key; you will probably find Blue Ocean expands on this concept, but it's nice to follow the evolution of marketing. Marketing Warfare is a great read, especially using actual wars from the past to compare with present-day marketing warfare and the theories postulated by Carl von Clausewitz. Actually, they are both great reads.
- Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future
Want to know why Apple has their share of fans?
Want to know why there are Nintendo fanboys? The Sony Defence Force? The proliferation of Xbots? Primal Branding is the book for you.
