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Hmm... if Sony drops the price again Microsoft is kinda stuck this holiday season. They (xbox) will still out sell a $400 PS3, but not by a huge amount. Microsft cannot drop their price, because they need a profitable 4th quarter to WOW shareholders. If Sony does drop the price, Xbox's best move is to stay the course, and then drop the xbox 360 price by $100 in the spring.