Well, I did call up a buddy of mine who works for BB and he gave me a series of "holy Sh&*" over and over which confirms this rumor to me. There are UPC numbers (Which the UPC site does confirm that it's registered to SCEA and the 40GB PS3 http://www.upcdatabase.com/item.asp?upc=711719800606 ) as well as the internal BB tracking number.
Looks legit to me.
My pokemon brings all the nerds to the yard. And they're like, "You wanna trade cards?" Damn right, I wanna trade cards. I'll trade this, but not my charizard.