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Neither is the Wii selling because of Wii Sports nor is Wii Sports only selling because it is bundled with the Wii. It's a combination of both so it is impossible to count how many people actually bought the game because they liked it.

I'd appreciate the idea of an asterisk behind bundled games, though. Not only Wii Sports but all games that have been or are being bundled just to make people aware of it.