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alfredofroylan said:
BKK2 said:
And the post-Easter slump begins ...

Interesting. When it's supposed to rise again?

Good question, unfortunately I only have full year weekly data from 2008, but this week is the lowest of any week in my records going back to mid-2007. The lowest in 2008 was 910k, and in my partial records for 2007 was  890k. 2006 is missing weeks 17 - 20 though. Last year had the release of GTAIV in week 18, so it's really not a good comparison to this year.

This week could just be an anomaly and sales might bounce back next week. With this week's low number 2009 is now marginally behind 2008's record year; 22.52m units Vs 22.76m units.

If we look at quarterly sales, then Q2 is generally the lowest quarter of the year, far below Q1, with sales then recovering a bit for Q3 before exploding in Q4.

Quarterly UK software unit sales (m) Q1 1998 - Q1 2007

Weekly UK software unit and total market value sales:


2007 2008 2009 2007 2008 2009
Week 01
2,197,930 3,498,103
£47.7m £69.7m
Week 02
1,339,443 1,547,306
£29.7m £34.8m
Week 03
1,228,132 1,247,905
£28.4m £29.2m
Week 04
1,236,526 1,353,433
£29.1m £28.9m
Week 05
1,204,294 1,257,280
£28.2m £27.0m
Week 06
1,274,538 989,242
£31.2m £24.1m
Week 07
1,364,838 1,153,741
£32.0m £27.5m
Week 08
1,270,810 1,281,934
£30.0m £30.8m
Week 09
1,287,229 1,320,525
£31.4m £32.4m
Week 10
1,147,122 1,223,968
£28.4m £29.2m
Week 11
1,096,340 1,223,328
£26.1m £30.9m
Week 12
1,627,936 1,064,760
£38.8m £25.9m
Week 13
1,583,801 1,058,242
£37.0m £24.6m
Week 14 1,192,136 1,328,106 1,116,196 £29.0m £31.0m £24.8m
Week 15 1,379,307 1,260,415 1,306,014 £30.1m £32.9m £31.8m
Week 16 1,175,027 1,109,157 1,118,632 £23.4m £28.8m £24.8m
Week 17
1,206,048 758,112
£31.5m £15.8m
Week 18
2,000,000

£65.3m
Week 19
1,048,905

£28m
Week 20
910,877

£22.5m
Week 21 914,109 980,710
£19.3m £23.5m
Week 22 957,177 1,214,740
£20.9m £28.4m
Week 23 1,281,921 1,007,766
£27.5m £24.6m
Week 24 931,594 1,087,496
£21.1m £28m
Week 25 975,287 1,043,834
£21.2m £25.2m
Week 26 942,628 1,187,698
£19.7m £33.4m
Week 27 1,216,502 1,252,038
£26.7m £30.2m
Week 28 1,147,132 1,275,120
£24.7m £29.1m
Week 29 1,058,671 1,183,865
£22.4m £26m
Week 30 1,147,089 1,115,514
£23.6m £24.3m
Week 31 1,403,677 1,253,377
£28.6m £28m
Week 32 1,268,197 1,288,991
£25.8m £27.6m
Week 33 1,124,467 1,202,743
£22.6m £25.8m
Week 34 1,201,155 1,197,521
£23.7m £25.7m
Week 35 1,280,715 1,125,611
£27.1m £27.6m
Week 36 1,196,750 1,130,336
£28.2m £29.4m
Week 37 1,031,077 1,280,000
£23.1m £28.1m
Week 38 957,944 1,054,216
£19.5m £29.0m
Week 39 887,755 1,212,870
£22.1m £29.0m
Week 40 1,584,610 1,446,325
£51.5m £41.7m
Week 41 1,033,935 1,199,772
£29.0m £32.6m
Week 42 1,105,696 1,440,713
£27.1m £36.1m
Week 43 1,293,386 1,614,665
£30.9m £41.8m
Week 44 1,420,727 1,869,095
£38.0m £47.3m
Week 45 1,897,015 2,225,207
£48.9m £57.8m
Week 46 2,270,861 3,041,931
£58.3m £77.9m
Week 47 2,641,605 3,043,323
£66.6m £75.0m
Week 48 3,101,901 3,487,443
£75.7m £82.2m
Week 49 3,451,530 3,602,790
£85.4m £90.6m
Week 50
4,248,904

£94.4m
Week 51 4,499,377 5,014,647
£108.7m £109.2m
Week 52 3,957,985 5,415,393
£91.9m £112.8m