Sephiroth357 said:
Is this true? |
NPD Canada data only goes back to October 2002:
NPD CANADA ANNOUNCES LAUNCH OF VIDEO GAMES TRACKING SERVICE
Measurement Service To Offer Comprehensive Market Information On Video Games For Canadian Marketplace
TORONTO, CANADA, February 2, 2004 - NPD Canada, a division of leading marketing information provider, The NPD Group, today announced the launch of its point-of-sale (POS) service for the Canadian video game market. Modeled after The NPD Group's United States video game tracking service, NPD Canada's Market Measurement Service monitors both ongoing and historical data, encompassing sales performance of video game hardware, games and peripherals sold in the mass, electronic and computer specialty channels.
The service, which addresses the need for consistent North American data structures for the Canadian market, provides the user with reliable insights into the video game industry. By utilizing a proven methodology that is widely accepted in the industry, The NPD Group Canadais the only research organization that can provide a North American perspective on market developments using POS information.
"As a retailer familiar with The NPD Group's U.S. video game reporting service, we look forward to realizing the same level of insight relative to the Canadian marketplace," said Karin Arnold, director of merchandising and marketing, EB Games Canada.
"We are very pleased with NPD's decision to enter the video game market and look forward to utilizing the unique perspective on the marketplace that only The NPD Group can bring," said Charles Tobin, vice president of merchandising (IPG and Entertainment), Best Buy Canada.
By helping its subscribers to define opportunities on both existing and emerging markets, NPD Canada's Market Measurement Service equips its users with the market intelligence needed to deal with competition, increase brand recognition, drive category growth and respond more quickly to shifting market dynamics. Subscribers now have the ability to better understand the competitive landscape and improve marketing strategies by supplying data on market size, brand shares, pricing, and genre perspectives previously not available to this marketplace.
"The NPD Group's reliable and comprehensive marketing expertise will provide the Canadian marketplace with information to help industry leaders better understand and evaluate market conditions," said Darrel Ryce, NPD Canada Vice President and Account Director. "By introducing this service for the Canadian market, we are enabling our clients to finally receive and utilize standardized categorization and methodology for a clear view of video game sales in Canada relative to a greater North American marketplace."
The NPD Canada Market Measurement Service for video games is based on the POS component of NPD Funworld's U.S. video games tracking service. In recognition of the immediate need for trending, subscribers will receive reports containing historical data dating back to October 2002.
About The NPD Group, Inc.
Since 1967 The NPD Group has provided reliable and comprehensive sales and marketing information for a wide range of industries. NPD provides critical knowledge on what is selling, where, to whom and why to help our clients make more successful, fact-based business decisions. Today more than 1,300 manufacturers and retailers rely on NPD to help them better understand their customers, product categories, distribution channels and competition in order to help guide their business and positively impact sales and revenues. Information from The NPD Group is available for the following major vertical sectors: apparel, appliances, automotive, beauty, cellular, consumer electronics, food and beverage, foodservice, footwear, home improvement, housewares, imaging, information technology, music, software, travel, toys and video games. For more information visit www.npd.com.
About NPD Funworld®
NPD Funworld a division of The NPD Group, provides sales and marketing information for manufacturers and retailers in the toy and video game industries. NPD Funworld provides the most accurate market intelligence available, including what is selling, where, to whom and why. All of this information is delivered online in a secure, Web-based environment by easy-to-use tools that make information accessible and actionable to a wide range of users from executives to sales and marketing to research. Today a host of market-leading companies in the industry rely on NPD Funworld for the knowledge they need to drive better, more fact-based decision making.
However, I'm pretty sure that when they said ""The Wii became the best-selling console of all-time in Canada" they were referring to annual sales, even missing the beginning of PS2 sales it's LTD was still significantly ahead of Wii through 2008.
