Erik Aston on 12 April 2007
Note: Value has nothing to do with cost for the average consumer.
Note 2: One of the key parts of the "Blue Ocean Strategy" is breaking the traditional cost:value relationship.
That is all.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.
