| leo-j said: @magera I said it aint hurtin them too much |
This is true to a degree....
How much is sony worth? Not in the eyes of investors but in Capital? How much money and assests do they have to blow away another billion dollars? If they do not have 1 billion dollars in excess cash then they are going to have to sell of more assets... selling off more assets Is going to hurt the company more then it would if they had the money spare.
The money they have gotten from the sale of assets so far has already been spent. Do they have a further billion dollars somewhere that they can blow without selling off more assets? If so then yes, it will not hurt them much but if they have to sell more assets to get this going, then yes it can hurt them quite a bit.
It all comes down to if they will be required to sell more assets off or will they be able to keep away from this by selling the $3 Billion in excess PS3 Stock fast enough (As well as to continue manufacturing at a loss), without the need for more drastic measures?
//EDIT -
Don't forget, they are producing aprox 800,000 units every month. @ $600 a pop, that's $480,000,000 in PS3 units a month. Can they make enough money back from PS3 sales to continue to produce $480,000,000 worth of PS3's a month?? ATM no they are only bringing back $120,000,000 a month so currently that is a $360,000,000 offset every month.
Now with a PS3 Price Drop (Ignoring Holidays) will the sales increase enough and stabalise to decrese this offset? Only the announcements this month will give us a clearer picture.
It's me... no really, it IS me!!!
