TalonMan said: Ok, then allow me to be blunt... ...NPD sucks @ss. Seriously - why the hell is it so damn hard for them to get numbers out on a consistant basis? Japan has 3 different companies - all of which are able to provide weekly data. The US? "Well, if it's the first Sunday after a full moon and El Nino is in effect, then the following Thursday will have last months numbers. If, on the otherhand, it's a half moon on the first Sunday, then NPD numbers will be 2 weeks further away." I repeat - NPD sucks @ss. |
It's hardly NPD's fault for following exactly the same fiscal schedule as the companies whose sales they are tracking.