PS3 still losing money?

[NJ5]

Skeeuk said:

PalmiNio said:

http://business.timesonline.co.uk/tol/business/industry_sectors/technology/article6115103.ece

 

“We have been in this phase where the more we sell, the more money we lose but we are beginning to pass that. The energy of this machine and its relationship with the content business will get better.”

 

So a pricecut will be one step back in terms of trying to earn money but on the other hand.......if they don't the gap will increase each week.

Hard times. A miracle is required for a 100 dollar cut this year, wonder waht changes they have to do to slash costs.

 

how about sony cutting price when thier manufacturing costs drop? 45mm chipset is coming this year

Here is what Sony said to investors:

Q: My second question is related to Playstation number 3, the profitability is increasing, and when are you going to be seeing profit in the field of hardware?

A: If we base our projections on the present exchange rate to continue and if introduction of the 45 nm chips is fulfilled (it is being used in manufacturing already), but in view of that by latter half of next year, sometime there, I believe that we can see the improved margin and start to see profit.

Q: Point of confirmation, when you say later next year, is it later the second half of the calendar year 2009, or the fiscal year 2009?

A: Fiscal year 2009, that's March 2010.

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