PS3 still losing money?

[NJ5]

Euphoria14 said:

PalmiNio said:

http://business.timesonline.co.uk/tol/business/industry_sectors/technology/article6115103.ece

 

“We have been in this phase where the more we sell, the more money we lose but we are beginning to pass that. The energy of this machine and its relationship with the content business will get better.”

 

I wonder what it will look like once they switch over to the 45nm Cell and RSX.

In their last financial Q&A they said they would start breaking even towards the end of the fiscal year (March 2010).

That was assuming the previous exchange rates, since then they've gone a bit in favor of Sony so I guess it could even happen before the holiday period. That's why I still think price cuts aren't likely to happen this year.