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Oyvoyvoyv said:

This is incredibly interesting, and I think you nailed it.

 

I have one follow-up question though: Is it like this everywhere?

By a quick check, it seems that it is only like this is only the case in Americas.

 

That leads to another question: Could Americas be the largest during the holidays, but smaller during Q1-Q3?

In Q1-Q3 2008, there was sold ~ 10% more in Others.

In Q4 2008, there was sold ~ 10% more in Americas.

That's a rather large turnaround.

 

Now, there is of course a matter of cause and effect here. It could be that it sells more in Americas because the X360 sells more then. Still, I believe that part of the reason the X360 is selling better in the holidays is that Christmas is bigger in America than in the rest of the world. The data sure seems to back that up.

Thats an interesting point, it deserves a lot of thought.

On the Americas vs Others sales ratios, the trends I indicated seem to hold especially true there as well. Remember the months when the NPD came in that showed the PS3 was higher than the Xbox 360? Those came several months after the PS3 price cut, whilst the Xbox 360 held its own immediately after the PS3 price cut in this region and it cannot all be attributed to Halo 3 which debuted in September.

So yes, Others are steadier and they tend to favour the PS3 whilst Americas tend to concentrate towards Q4 more and the recent sales seem to follow this as well, and they favour the Xbox 360, which could perhaps be in part due to the cheaper price the Xbox 360 has always been in that region for every holiday season.

 



Tease.