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Microsoft has been specifically targeting certain niches and titles in its moneyhatting. This generation, it went after as much RPGs as it can, particularly JRPGs. I will say RPGs in general, because they DLC for Fallout 3 I believe is 360 exclusive, and Mass Effect has Microsoft's name all over it. Throw in also the whole JRPGs under S-E and they are going for competitively there. And they did what they could with GTA4, which was to get exclusive DLC for it.

There is a strategy here with what they are doing, to be able to hold their own against Sony. It has worked for the most part.