When does "Hyping" become "Over-hyping?"

[richardhutnik]

hatmoza 2.0 said:

The more you know
Hype for video games has been existence before most of you were born.
Example:

That is suckage with a large marketing budget.  Suckage with a large marketing budget isn't overhyping.  What it is, is a waste of budget for marketing.  Overhyping is when fans of a given system, and the media elevate what a game is to beyond levels it delivers on.