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Mmmhhh

There's actually a nice part at the end of this.

Williams concludes that the Wii user base has expanded to the point that it is not particularly represented by the audience of major gaming sites, which tend to be geared towards the more dedicated audience. But in broader terms, he noted that the example points to a problem with that kind of group-specific research. "Web analytics tools are only as accurate as the editorial content and user base," he said.

http://www.gamasutra.com/php-bin/news_index.php?story=23400

Interesting idea, probably Madworld'd get better sales with a different approach.