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naiyo said:

Well what is this style trying to attract Children, teens, or Adults(causal or hardcore)?
Because teens and adults like players in Madden that looks like their counterparts much as possible. I never heard a Madden fan or a football fan say I wish Madden was cartoon like. The ones that like this style are the ones that doesn't even buy football games or going to buy Madden for the PS3/360.

 

Two things, there are tens of millions of households who watch football regularly and play videogames regularly but don't play Madden, and even in households who regularly buy Madden there are people who watch football and play videogames who don't play Madden. Targeting current Madden fans who are already pretty happy with the HD version of the game doesn't help EA grow Madden's userbase, so it is highly likely that the Wii version is heavily targeting football fans who are gamers who do not play Madden games ...

Now, I could be wrong but I suspect the Wii version of Madden will end up moving towards the market placement (for football games) that SSX holds for Snowboarding games ... While I'm certain that it won't have any impact on whether or not HD madden fans buy the HD version of future Madden games, I suspect that over several versions of the Wii-Styled Madden (if well marketed) they could grow the franchise to a level where the non-photorealistic Madden sold multiple millions of copies.