badgenome on 25 April 2009
I reckon that it was a pleasant surprise for 360-only owners that they're getting to play a lot of games which they wouldn't otherwise have gotten to play unless they also bought a PS3.
I think Microsoft has done a fair bit more than you're giving them credit for in terms of new IPs and new installments of old ones. They helped get Mistwalker up and running. If Microsoft weren't making teh moneyhatz for Square-Enix, I rather doubt that we non-Japanese would be getting to play a new Front Mission. And even though it was a bomb in the end, a lot of people no longer have to hold their breath wondering what Too Human will finally turn out to be. 
