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Bullet100000 said:
This gen will be very close for both M$ & $ony. M$ has the cheaper console and $ony had the Brand name now its only up them to play their cards right.

Brand name is only as effective as momentum and feeling of you being the top dog.  Outside of that, branding helps you be known.  In the case of the Playstation brand, it has known competitors and isn't a top dog.  End result is that the Playstation brand, while more safe then say a company like Phantom (or OnLive) releasing a system, isn't all that compared to Microsoft.