Can't get the video to show, but from the screen shots I don't even think it's very noticable from a casual view. At first I thought they were regular Madden screens and then noticed the slightly deformed bodies.
Personally I prefer this. But then I'm the target audience.
You can bet that EA spend a lot of money on market research and test groups experimenting with different looks before they went with this look. I think they know exactly what they are doing. People wanting a realistic football game will get a HD system anyway to get as realistic a game as possible. Wii owners want fun, accessible gameplay and this imagery sells that concept without 'cartoonifying' the franchise.
I've never bought a football game before, but I'll consider this one, depending on how fun it is to play (make it arcadey, quick and simple for me please).
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