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As always people focus on FUD ,if there is Sony involved in something, instead of informing themselves accurately (I'm looking at you twesterm because you don't seem to get how the online system works) and based on that trying to formulate some points they want to see integrated.
Alot of you guys always make it seem like there is a 1000% possibility none of the devs ever considered your worries and therefore there can't be a countermeasurement.

Contrary to what many people here seem to believe I do see no reason why Sony would make money from the cards, for the mechanics of the game have been developed by Wizards of the Coast/Hasbro and the cards will surely be designed and printed by those who have the know-how and methods to do this. I think Wizards/Hasbro wouldn't have been involved in this project ,if there wasn't a good way to profit from that for them.

I don't see this being a millionseller either , but maybe it doesn't even have to break even , for I believe it's a testrun for the big titles ,but not to evaluate ,if consumers want it or not , but rather to work out a system that is fun and manages to bring online multiplayer to card games. After it has been completed I see a good chance of the big titles (namely yu-gi-oh , Magic ,..) comming aswell no matter how successful or unsuccessful the test run was , for trading card makers have to expand their game to not suffer from being too backward like the music and film industry is at the moment (they get eaten alive by the video games industry).

Now please lynch me for I'm a blind Sony follower who will waste all his money on this game (that's not a joke).