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World of Goo was imagined by two ex-Electronic Arts developers, Kyle Gabler and Ron Carmel. Their game studio, 2D Boy, was essentially based out of whatever Wi-Fi enabled coffee shop they could find. The developers estimate spending about $10,000 of their personal savings to develop World of Goo which includes rent, food, and minimal equipment. The two developers attribute the game's success to their blog and early web presence, as well as the awards it won at the Independent Games Festival at the Game Developers Conference in 2007, causing publishers who did not respond to their requests now wanting to publish the title.

From wikipedia