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Next to no gamers go to Yahoo games for their video game news.

But hundreds of millions of general web users go there for their mainstream news.

It would be a lot easier to brush stories like this off if they weren't becoming more common and if Nintendo's stock performance hadn't been reflecting the company's current shortcomings in meeting investor expectations.

2:1 sales are what Nintendo fans are looking at.

Sustainable growth rates and future sales trends are what everyone else is looking at.

As a game company fan, the former may be all that matters (good games should matter most), but the reality is that the latter is all that really matters to investors.