Ail said:
Definitly agree with Wall Mart representing a significant percentage of the sales. But Toys are Us ? Come on... What's their market share, 4%, 5% ? They are definitly way behind Gamestop, Wall Mart, Best Buy and Target...( and those 4 should represent above 75% of the market just by themselves). And lets not forget that NPD does track the number 1 retailer for video game sales in the US ( which is Gamestop as confirmed by The Source a few months ago when we had a thread about it). |
Overall, yes. But what is their share of Wii and DS sales? It's much higher than that. Let's look at what happens when NPD undertracks Wii by 15% due to lack of reporting from Wal-Mart and TrU.
Actual sales = 800k.
NPD reports = 800k - 15% = 680k.
The rEVOLution is not being televised