Could NPD be Wrong?

[NJ5]

famousringo said:

mjdans said:
npd numbers are not and never will be completly correct nor do they claim them to be so why do other people try to claim that they are

 

They don't understand what an estimate is and the attention that NPD gets has brainwashed people into thinking their numbers are "official."

I think it's because NPD is the only big source of numbers from the US, with a high percentage of the market covered.

Look at Japan for example. There are two widely respected tracking sources, Media Create and Famitsu/Enterbrain. Since they often publish quite different estimates, people understand that their figures aren't to be taken as gospel.

The real question is why people are unable to make a simple analogy of what this means for USA and NPD. The fact that there's only one big source should actually make it less accurate, but everyone assumes the exact opposite.