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Apostrovich you do realize that MGS4 is probably over six months from launch. While Halo 3 was five hours from launch. Imminence takes precedence. Further more the TGS is a slightly less relevant show for western audiences. Seeing as many games shown there are far from western markets or will never reach them. Further more Nintendo did not attend. So four hours is pretty decent coverage. Giving an extensively covered title as opposed to new titles five minutes of air time is also reasonable. Everyone has seen MGS4 presentations five or six times by now. Talk about beating a dead horse.