Depends on your workload. For me, I am the only reviewer and sometimes, I get bombarded with tons of games. I can't possibly complete the game AND have a review written in a week. I cover what I have played - and most times, I will play through it after the review. I try to get the game done and reviewed within a week or two at the very latest. For Halo 3, I got the game Saturday and had the review done and like 3 sidebars by Monday morning. I was really hustling on that one.
The bigger sites - that's all they do so they have a lot more time. For me, I am also an editor, so I don't have as much time as I'd like.
Regardless, as long as the PR firm/developer/publisher is pleased with your work, you get more games. If they aren't fond of your reviews, they cease from contacting you.
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