Pretending that somehow halo wars did not hugely profit from the brand is insane. The title has a metacritic score of *82*. The exact same as C&C3 and 5 better than RA3 on the X360.
At 82, you're looking at a good game, the type that typically lives or dies by advertising (and far too often dies).
In this case, it had the Halo name, and that meant an insane boost in interest, coupled with delivering a good game => huge sales.
The importance for the industry is that using a game IP to cross-sell another game is very good for the industry (beats the hell out of paying someone else $$$ for a movie IP and dealing with timing issues/keeping their IP pure/losing all chance of a sequel/addons etc).
On the other hand, comparing it to KZ2 is rather silly - people were not waiting for the sequel to killzone, they weren't desperately wanting to fight against the guys with glowing eyes from the first game... all of that had to be sold. And they did a very good job.
In summary, both games sold (very) well, and both companies are likely to be happy with the outcome.
- Microsoft have proven that the Halo brand can be successfully used outside the immediate area, and got some very nice sales.
- Sony have a new 3d engine/techniques to pass around, a good exclusive shooter and some very nice sales.
So lets all be happy :).
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