teknohick on 16 April 2009
Easter fell in March last year whereas it fell in April this year, and last March included the release of Super Smash Bros.: Brawl, which went on to become the fourth best-selling game in 2008.
You might not think that Easter is that big of a gift-giving holiday, but our consumer data shows that 8% of industry unit sales were purchased for the Easter occasion in March 2008, accounting for $121M of that months' sales. We expect that most of Easter sales this year fell into the April reporting period and we'll see that reflected in next month's data.
thats all you need to know :x
