"Branching out beyond gaming will be risky. Nintendo will face competition from makers of mobile phones, music players and other consumer-electronics gear. But it may not have much choice. Multi-function “smart phones” are proliferating, and Apple’s iPhone is becoming increasingly popular as a portable gaming device. Mr Iwata hopes integrating the Wii and the DS will give Nintendo an edge: it will be possible to transfer downloaded video from a Wii to a DS, for example. Nintendo will remain strong in gaming, says Hirokazu Hamamura of Enterbrain, a market-research firm. But moving beyond its core market will be a different game entirely."
Well, they have a point there. So far MS seems best positioned as far as home consoles and Apple for handhelds when it comes to multimedia (meaning Sony got outplayed in both markets). It'll be interesting to see how Nintendo approaches multimedia in the months and years to come.
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