PS3 has a higher attach rate than Xbox 360?

[The Anarchyz]

Untamoi said:

The Anarchyz said:
Companies see total sales, that's true, but attach rates exist for a reason, every figure is important for decisions to make... For example: Once i worked with a juice brand in my country, in a staff meeting they were looking at some figures, according to their research the competition had a better attach rate among women, and despite they selling more overall than the competition they were looking at ways to improve their women's attach rate and decided to create a diet drink...

Attach rate can mean many things, brand loyalty, region loyalty, something bought for different reasons, etc., and software companies know that absolute sales are not the whole story...

 

Even in your example the reason to create diet drink was to increase attach rate among women and at the same time increase absolute sales. They assume that attach rate among men will remain same so increasing attach rate among women would also automatically increase absolute sales. They wouldn't have even created a diet drink unless they wouldn't think it would also absolute sales. No company in the world would create a product if they would think it decreases absolute sales.

Companies try to create brand loyalty, region loyalty etc because they also lead to increased absolute sales.

Of course they want to increase absolute sales, that's why Microsoft is not sleeping trough this gen, because they know that even when they have the absolute sales factor in the US, their attach rate in some genres or some games is something to think about, and if they increase their attach rate, that also increases the absolute sales...

Software companies do that also, they look all the figures to make that decision, attach rate counts precisely to do what it takes to increase sales...