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DLC can't really be made into a difference unless the consumer is very educated, which they aren't. Also, the fact that the DLC wasn't available from the start is why you haven't seen any sell differences. I bet if you compared unit's sold since the DLC dropped you would see that it started to heavily favored the 360.

The problem though, and why this was a bad deal for microsoft, is it took way too long for the DLC to come out and gamers moved on.