Nintendo copied Apple's Playbook

[reverie]

The common thread between all these examples with DS and Wii is that they all aim to carve out a market which didn't previously exist. Nintendo figured these markets existed at or around traditionally established price points, while their competitors were raising prices due to expensive features and specs aimed to wow the existing audience. Apple has carved out mostly high-end markets, but still are clearly an influence on Iwata-era Nintendo.

Very true.

 On price: iPods are always more expensive than other players with comparable hardware inside. The Sandisk Sansas are $50 less then the iPod nanos. [Apple has been price leader in mid-range flash players for Christmas 2005 though, when they killed the iPod mini in a surprise move]. So iPods are higher margin than other players, and that's a similarity with Nintendo after all: The Wii is the only new system that is priced to make a profit right out of the gate.