"My name is Halo, and I just made 170 million ..."

[Dolla Dolla]

... in the US alone in the first 24 hours.

http://majornelson.com/archive/2007/09/26/it-s-official-quot-halo-3-quot-registers-biggest-day-in-us-entertainment-history.aspx

Microsoft today announced that the Xbox 360 exclusive game “Halo 3” has officially become the biggest entertainment launch in history, garnering an estimated $170 million in sales in the United States alone in the first 24 hours. The Xbox 360 title beat previous records set by blockbuster theatrical releases like “Spider-man 3” and novels such as “Harry Potter and the Deathly Hallows.”

[...]

More than 1.7 million copies of “Halo 3” were preordered in the United States before a single store opened its doors at midnight, Sept. 25, making this the fasting pre-selling game in history, surpassing the previous record-setting pre-sales of “Halo 2.”