The Anarchyz on 15 April 2009
Companies see total sales, that's true, but attach rates exist for a reason, every figure is important for decisions to make... For example: Once i worked with a juice brand in my country, in a staff meeting they were looking at some figures, according to their research the competition had a better attach rate among women, and despite they selling more overall than the competition they were looking at ways to improve their women's attach rate and decided to create a diet drink...
Attach rate can mean many things, brand loyalty, region loyalty, something bought for different reasons, etc., and software companies know that absolute sales are not the whole story...
