Publishers have found out that a game can go platinum at a budget price. Wii gamers love to buy on the cheap. You put up a game for $20-30, and it flies off the shelves, then the retailer orders more. You launch at $50, and many games slowly drip off the shelf. It earns you more revenue per unit, but the slow sales cause the retailer to think twice about ordering more stock, dropping your overall revenues.
That's my take, anyway.
Oh, and I hear Ghostbusters Wii is launching at $40, too. I wonder if that means it's short...
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.
