The PS3 versions of Bioshock 2 and Assasins Creed 2 will generate 2 million in sales. If the Developer/Publisher split is $40 that's 80 million dollars MS would have to invest in those 2 games. I think the reason you are seeing MS buy the exclusive marketing deals for demos, game announcements, and dlc is that it is too expensive to buy exclusive games. Also, 20 million for the next Bethesda game seems way too low.
Thanks for the input, Jeff.







