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The year head start is key. Lets try looking at just those games that were released in 2008 onwards to see how this third party support is developing.

 

 

Games released since 01 Jan 2008:

 

Nintendo








4 Guitar Hero: World Tour  2008 Activision  2.83m
7 Game Party  2008 Midway Games  1.97m
8 Deca Sports  2008 Hudson Entertainment  1.82m
15 We Ski  2008 Namco Bandai  1.35m
16 Rayman Raving Rabbids: TV Party  2008 Ubisoft  1.33m
18 Rock Band  2008 MTV Games  1.30m
20 Star Wars: The Force Unleashed  2008 LucasArts  1.23m
24 Big Beach Sports  2008 THQ  1.19m
27 Lego Indiana Jones: The Original Adventures  2008 LucasArts  1.14m
28 Shaun White Snowboarding: Road Trip  2008 Ubisoft  1.13m
29 Call of Duty: World at War  2008 Activision Blizzard  1.07m
30 Tiger Woods PGA Tour 09 All-Play  2008 Electronic Arts  1.07m
31 Active Life: Outdoor Challenge  2008 Namco Bandai  1.04m





Microsoft



1 Call of Duty 4: Modern Warfare  2008 Activision  7.25m
2 Grand Theft Auto IV  2008 Rockstar Games  6.97m
3 Call of Duty: World at War  2008 Activision Blizzard  5.28m
6 Lego Indiana Jones: The Original Adventures  2008 LucasArts  3.22m
7 Kung Fu Panda  2008 Activision  2.80m
15 Madden NFL 09  2008 Electronic Arts  2.27m
16 Fallout 3  2008 Bethesda Softworks  2.27m
19 Left 4 Dead  2008 Electronic Arts  2.08m
21 Tom Clancy's Rainbow Six: Vegas 2  2008 Ubisoft  1.97m
22 Sega Superstars Tennis  2008 Sega  1.96m
27 Guitar Hero: World Tour  2008 Activision  1.89m
28 FIFA Soccer 09  2008 Electronic Arts  1.77m
30 Star Wars: The Force Unleashed  2008 LucasArts  1.67m
33 Rock Band 2  2008 MTV Games  1.56m
34 Resident Evil 5  2008 Capcom  1.50m
35 Army of Two  2008 Electronic Arts  1.45m
39 Far Cry 2  2008 Ubisoft  1.35m
41 Saints Row 2  2008 THQ  1.31m
42 Need for Speed: Undercover  2008 Electronic Arts  1.26m
45 Soul Calibur IV  2008 Namco Bandai  1.14m
47 Devil May Cry 4  2008 Capcom  1.11m
48 Battlefield: Bad Company  2008 Electronic Arts  1.10m





Sony



1 Grand Theft Auto IV  2008 Rockstar Games  5.55m
2 Call of Duty 4: Modern Warfare  2008 Activision  4.19m
3 Metal Gear Solid 4: Guns of the Patriots  2008 Konami  3.91m
5 Call of Duty: World at War  2008 Activision Blizzard  3.16m
6 FIFA Soccer 09  2008 Electronic Arts  2.10m
7 PES 2009: Pro Evolution Soccer  2008 Konami  1.92m
11 Resident Evil 5  2008 Capcom  1.65m
13 Madden NFL 09  2008 Electronic Arts  1.56m
14 Fallout 3  2008 Bethesda  1.36m
15 Devil May Cry 4  2008 Capcom  1.26m
16 Need for Speed: Undercover  2008 Electronic Arts  1.25m
17 Star Wars: The Force Unleashed  2008 LucasArts  1.15m
18 Guitar Hero: World Tour  2008 Activision  1.14m
20 Tom Clancy's Rainbow Six: Vegas 2  2008 Ubisoft  1.08m

 

Third party Million Sellers since 01-Jan-08

  Microsoft Sony Nintendo
Since 2008 22 14 13
Total 50 20 32
2008 % of Total 44 70 41

 

As you can see, with 70% of Sony's third party million sellers releasing in the last 15 months, they are the company with greatest increasing third party sales momentum. Microsoft is selling more software and in absolute terms, maintains the strongest third party support, but Sony's figures show they are beginning to increase rapidly.

This is precisely why Microsoft is finding it hard to buy third party exclusives of late.