They definitely have been more tasteful in their PR this generation, but that doesn't take into account past arrogance.
Reggie is arrogant, but in a non-confrontational way. He only made that snipe at Sony because he was prompted to say something, and what he said wasn't all that bad (just said he couldn't say anything nice. Not exactly the worst of insults)

Monster Hunter: pissing me off since 2010.







