Keep in mind how GameStop works. They make most of their money off used games, not new. They actually prefer used game sales to new, since they make a much greater margin on them. Used games and accessories are where they clean up; they only offer new games because most people want to trade their used games for newer releases. So they really don't care that much if people don't buy new games from them as much.
And remember, we are only a tiny portion of the game-buying public here. Most people either don't care as long as it works, or are far too stupid to even realize what is happening. I doubt they lose tons of business over this, although they lose some (they've lost quite a bit just from me, for example).
In any case, the bottom line is that calling something new that isn't new is a deceptive business practice and FTC should nail them for it. This has been the case for a long, long time and action is long overdue.
In Memoriam RVW Jr.
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