The problem with EA is that it has too much of a corporate culture dominating it and it no longer knows how to take chances and be truly fun and creative. Their Boogie and casual Madden games reek of suits in a boardroom looking at charts and market studies and deciding what games to make and how they're going to be made.
In order for them to have any real success on the Wii they're going to have to take real chances and that means allowing their game developers to cut loose and make games they're passionate about instead of churning out new versions of games like they were making business software.
If I was in charge of their casual division I would take six teams and simply tell them to make whatever they wanted to. Take off their shackles and let them brainstorm among each other and their teams to decide what to make rather than a bunch of suits doing it in a boardroom who likely don't have any real creativity. I'm sure most of the people working on games at EA have a passion for gaming and are likely frustrated at what is going on there. I'm willing to bet people would be shocked at how much creativity is being surpressed at EA.
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