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It begins...

Or has this happened before?

Anywho, I and others have said for awhile that this will be the reason Blu-Ray eventually takes over. Planned obsolescence. Studios will start prioritizing Blu-Ray releases over DVD, and as the prices of Blu-Ray player components come down, manufacturers will eventually phase out the remaining DVD player skus in favor of just producing 2-3 models of Blu-Ray players per company. Since Blu-Ray players play DVDs (and make 'em look better to boot), this will be no problem for consumers that need to buy a replacement player, provided the price is right.